With the majority of data leads sold over the LeadPoint exchange generated from Internet searches it is important (particularly for lead sellers, but also lead buyers) to pay attention to U.S. Internet search engine trends.

July 2009 total U.S. searches increased 5% over June 2009 figures, according to data from The Nielsen Company. In absolute searches this amounted to 10.5 billion searches in July versus 10 billion in June. What is interesting is that Google’s share of the total search market decreased from 66.1% to 64.8% despite the fact that Google’s absolute searches grew 3% from 6.6 billion to 6.8 billion.

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Simply put, a lead is a prospective consumer who is interested in your service and has responded to a direct marketing advertisement. There are a couple of formats in which a lead may be purchased. A “data” lead provides an interested consumer’s contact information. After receiving this information, you need to initiate contact with the consumer. A “voice” lead provides a call from a “live” consumer directly to your phone.

Each lead type has a respective conversion rate. Conversion rates vary depending on the lead type, advertising/media used to generate the lead, and most importantly the processes you have in place to work the leads.

While no lead provides a gift wrapped person ready to sign on the dotted line, a lead does provide an interested consumer who has responded to a response-geared marketing piece of advertising precisely because they are “in the market” for your service.

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Two second day LeadsCon panels (Kings of Counter-Cyclicality and The Future of Lead Generation – Getting to 2.0) touched on tactics that companies should follow in order to succeed during our current economic conditions.

Key takeaways include the following:

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