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	<title>LeadPoint Blog &#187; marketing value proposition</title>
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	<description>Empowering Lead Generation</description>
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		<title>Lead Gen vs. One&#8217;s Own Advertising Efforts</title>
		<link>http://blog.leadpoint.com/index.php/2009/07/lead-gen-vs-your-own-advertising-efforts/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/07/lead-gen-vs-your-own-advertising-efforts/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 01:32:07 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing objectives]]></category>
		<category><![CDATA[marketing value proposition]]></category>

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		<description><![CDATA[As defined by the American Marketing Association, marketing is a set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The success of marketing is measured by its ability to drive a company’s overall profits.  Companies that are more successful than their [...]]]></description>
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