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	<title>LeadPoint Blog &#187; Lead Store</title>
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	<description>Empowering Lead Generation</description>
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		<title>Aged Leads from the Lead Store</title>
		<link>http://blog.leadpoint.com/index.php/2009/09/aged-leads-from-the-lead-store/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/09/aged-leads-from-the-lead-store/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 19:46:25 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mortgage]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[aged leads]]></category>
		<category><![CDATA[Lead Store]]></category>
		<category><![CDATA[LeadPoint]]></category>
		<category><![CDATA[mortgage leads]]></category>
		<category><![CDATA[real-time leads]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=288</guid>
		<description><![CDATA[Based on Dr. James Oldroyd MIT study showing a precipitous drop in the likelihood of being able to contact and qualify a lead if not called within its first hour of origination, it would not seem to make sense to purchase aged leads (i.e., leads that are not sold in real-time).

However, from LeadPoint customer surveys (primarily within mortgage); we have found that one of our company’s most popular offerings are the aged leads from our Lead Store.  This is particularly true with individual mortgage loan officers.

Why is this?]]></description>
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