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	<title>LeadPoint Blog &#187; lead generation</title>
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	<description>Empowering Lead Generation</description>
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		<title>Google Entering Lead Gen &#8211; QuinStreet IPO</title>
		<link>http://blog.leadpoint.com/index.php/2009/12/google-entering-lead-gen-quinstreet-ipo/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/12/google-entering-lead-gen-quinstreet-ipo/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 19:34:19 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[direct marketing]]></category>
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		<category><![CDATA[lead exchange]]></category>
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		<category><![CDATA[QuinStreet]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=316</guid>
		<description><![CDATA[If recent activity is any indicator, the lead generation industry (which did particularly well in comparisons to most other industries during the economic downturn) looks primed for strong growth in 2010.]]></description>
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		<title>Value of Feedback in Improving Lead Quality</title>
		<link>http://blog.leadpoint.com/index.php/2009/09/value-of-feedback-in-improving-lead-quality/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/09/value-of-feedback-in-improving-lead-quality/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 22:08:57 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buyer feedback]]></category>
		<category><![CDATA[credit card leads]]></category>
		<category><![CDATA[debt leads]]></category>
		<category><![CDATA[lead exchange]]></category>
		<category><![CDATA[lead feedback]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead quality]]></category>
		<category><![CDATA[LeadClass]]></category>
		<category><![CDATA[LeadPoint]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=300</guid>
		<description><![CDATA[A best-in-class recommendation system differentiates Netflix from its competitors by delivering an exceptional customer experience which contributes to higher customer retention rates. The more satisfied the customer, the more likely they are to become an advocate of Netflix, helping the company to attract new customers (through word of mouth) which in turn lowers customer acquisition costs. With the increased profits Netflix receives, it likely continues to invest in technology to differentiate itself from its competitors, further improving its recommendation system and other features that contribute to an overall excellent customer service.

Within the lead generation industry, LeadPoint has taken a leadership position in using customer feedback to improve the quality of leads sold over our exchange. 
]]></description>
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		<title>Is Search Engine Competition Heating Up?</title>
		<link>http://blog.leadpoint.com/index.php/2009/08/search-engine-competition/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/08/search-engine-competition/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 22:18:30 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[lead buyers]]></category>
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		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search competition]]></category>
		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=237</guid>
		<description><![CDATA[With the majority of data leads sold over the LeadPoint exchange generated from Internet searches it is important (particularly for lead sellers but also for our buyers) to pay attention to U.S. Internet search engine trends.]]></description>
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