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	<title>LeadPoint Blog &#187; lead generation best practices</title>
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	<description>Empowering Lead Generation</description>
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		<title>Lead Generation vs. One&#8217;s Own Advertising Efforts (Part 2)</title>
		<link>http://blog.leadpoint.com/index.php/2009/07/lead-generation-vs-ones-own-advertising-efforts-part-2/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/07/lead-generation-vs-ones-own-advertising-efforts-part-2/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 17:18:42 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead generation best practices]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[The key benefit of buying leads is that you are buying the marketing results of companies whose sole specialty is driving consumer response. You reap the benefits of their efforts without having to speculate large sums of money and time in getting these responses yourself. Moreover, you define exactly the profile of the consumer (lead) you want to receive and only pay for consumers (leads) as you receive them. Additionally, you are provided real-time reporting tools that enable you to track your spending versus profit-making in real-time which provides you with precision control over your marketing investment!]]></description>
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