In his bestselling book The World Is Flat: A Brief History of the Twenty-First Century, Thomas Friedman analyzes how globalization has leveled the competitive playing field between industrial and emerging market countries. A key contributor to this “flattening” is technology, primarily the Internet.

In a section of the book focusing on search engines, Friedman highlights how technological innovation has made information more accessible to a wider group of people than ever before. Further, not only is information more accessible, but the pace that information is being distributed is increasing!

“Never before in the history of the planet have so many people, on their own, had the ability to find so much information about so many things and about so many other people,” writes Friedman. Friedman points out that the growth of search engine searches is tremendous. Using Google as an example, Friedman states that the company (at the time of the book’s publishing in 2006) “now processes roughly one billion searches per day, up from 150 million just three years ago.”

So you are probably wondering, “Why are you bringing up Friedman’s book The World Is Flat and what does it have to do with Lead Generation?”

(more…)

While the fundamentals of lead geneation is a familiar topic to many, everyday new individuals turn to lead generation as a way of acquiring customers.  As such, a summary of its benefits is worth repeating.

Online lead generation is an efficient and measurable way to acquire new customers and one that increasingly plays a greater role in many companies’ marketing budgets.  Lead generation falls under the category of performance marketing and more than any other marketing method, lead generation earns this distinction by providing those who use it with consumers they are able to convert.

(more…)

Consumers interested in your service calling you on the phone provide some of the most valuable leads a sales team can receive. One way this can happen is for your target audience to hear or see an ad on the Radio/Television and then call a number to be immediately transferred to your sales team.

While this process sounds straightforward, the challenges of getting the phone to ring, developing the technology, and managing the process so that it works seamlessly at a price point that rewards both buyers and sellers can be challenging.

(more…)