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	<title>LeadPoint Blog &#187; lead exchange</title>
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	<link>http://blog.leadpoint.com</link>
	<description>Empowering Lead Generation</description>
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		<title>Importance of Diversifying Your Lead Sources</title>
		<link>http://blog.leadpoint.com/index.php/2010/09/importance-of-diversifying-your-lead-sources/</link>
		<comments>http://blog.leadpoint.com/index.php/2010/09/importance-of-diversifying-your-lead-sources/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 01:14:19 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[lead buying]]></category>
		<category><![CDATA[lead diversity]]></category>
		<category><![CDATA[lead exchange]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[lead quality]]></category>
		<category><![CDATA[lead strategies]]></category>
		<category><![CDATA[LeadPoint Connect]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=413</guid>
		<description><![CDATA[The importance of lead diversification has received a great deal of attention over the last few years.  Online advertising is constantly changing with advertisers regularly applying new strategies to reach customers.  Offers are continually being tweaked to improve consumer response and the performance of leads.  Recently government compliance issues have come into play, dictating what marketing tactics are appropriate.  Current events also play a role.  For example, changes in interest rates or swings in the economy impact both the quality and volume of leads that advertisers generate.  Given this state of flux, it intuitively makes sense to use a variety of vendors (which you should carefully track) to ensure that you receive both the volume and quality you need. ]]></description>
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		<title>The benefits of leveraging a lead platform in the UK</title>
		<link>http://blog.leadpoint.com/index.php/2010/06/the-benefits-of-leveraging-a-lead-platform-in-the-uk/</link>
		<comments>http://blog.leadpoint.com/index.php/2010/06/the-benefits-of-leveraging-a-lead-platform-in-the-uk/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 00:32:33 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[lead exchange]]></category>
		<category><![CDATA[lead platform]]></category>
		<category><![CDATA[LeadPoint]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=401</guid>
		<description><![CDATA[Justin Reese, Director of Marketing for LeadPoint UK, writes in an article for iMedia Connection the benefits of using a lead platform within the UK.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google Entering Lead Gen &#8211; QuinStreet IPO</title>
		<link>http://blog.leadpoint.com/index.php/2009/12/google-entering-lead-gen-quinstreet-ipo/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/12/google-entering-lead-gen-quinstreet-ipo/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 19:34:19 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[lead exchange]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[LeadPoint]]></category>
		<category><![CDATA[QuinStreet]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=316</guid>
		<description><![CDATA[If recent activity is any indicator, the lead generation industry (which did particularly well in comparisons to most other industries during the economic downturn) looks primed for strong growth in 2010.]]></description>
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