Based on Dr. James Oldroyd MIT study showing a precipitous drop in the likelihood of being able to contact and qualify a lead if not called within its first hour of origination, it would not seem to make sense to purchase aged leads (i.e., leads that are not sold in real-time).

However, from LeadPoint customer surveys (primarily within mortgage); we have found that one of our company’s most popular offerings are the aged leads from our Lead Store.  This is particularly true with individual mortgage loan officers.

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There are two Internet data lead markets at LeadPoint. Our primary market is the real-time market. The foundation of the lead generation industry, real-time Internet data leads are what most lead buyers purchase when buying leads from tier-one lead providers. Once a consumer completes an online form and submits their information it is instantaneously sent to LeadPoint’s exchange where it is matched against lead buyer filters and awarded to the highest bidders.
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Since launching in 2004, LeadPoint has provided a single, secure and highly liquid market where lead buyers are able to purchase real-time data and consumer initiated voice leads from top direct marketers across multiple verticals. In overseeing each transaction, LeadPoint insures that the highest level of integrity exists. For the lead buyer, this means offering transparency into the likelihood that a lead will convert. For the lead seller, this means rewarding with greater payouts campaigns that historically generate higher converting leads for our buyers.

The LeadClass Quality System is the instrument that ensures integrity for both buyers and sellers. It accomplishes this by providing buyers within the ability to price their orders based on the answers to the following three performance drivers.

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