A recent posting on Craigslist has provided an opportunity for LeadPoint to clarify our company payment policies, the benefit of our new Digital Ordering System, and the overall benefit of purchasing leads within our exchange.
The Craigslist post is from an individual who claims to have created an account to purchase mortgage leads over our exchange, but has subsequently elected to leave the mortgage business. The poster asserts to have provided a deposit to fund their account which still has a balance of $1,800. They go on to say that because LeadPoint does not offer refunds, they are willing to transfer this deposit at a significant savings to another party. To accomplish this they will work with the other party to create a new LeadPoint account and then transfer the remaining funds to it.
This post has inaccuracies which LeadPoint would like to clear up. First, LeadPoint does refund deposits made by buyers. Upon request, we return unspent monies less a small processing fee. Consequently, it would never be in the interest of this individual to transfer his/her deposit to another company at a “big discount.”
LeadPoint’s focus is to provide a neutral environment (akin to eBay’s exchange) where buyers and sellers of leads conduct lead transactions that generate value for both parties. We work diligently to create best-in-class technology and processes that support this effort. A recent accomplishment which dramatically improves the exchange is our Digital Ordering System, a first of its kind in the lead gen industry.
The Digital Ordering System provides buyers with tremendous flexibility in how they purchase leads. With its introduction LeadPoint no longer requires deposits on new accounts. Now, buyers simply set up payments for specific lead orders. A buyer is still able to pre-fund an order, however, there is now an auto pay feature which charges a buyer’s credit card once his or her account balance falls below a minimum balance threshold that the buyer sets. Thus, it is no longer necessary to pre-fund with a large sum.
When buyers create new orders, LeadPoint encourages that these test campaigns include a minimum of 100 leads. This volume level is recommended in order to provide an accurate understanding of the performance of the leads. Orders that are less than 100 leads simply do not provide a large enough sampling.
To assist buyers in accurately tracking and optimizing their campaigns, LeadPoint provides a rich suite of reports. For buyers to benefit fully from these reports they need to provide LeadPoint with feedback on their leads. Another benefit of providing feedback is that LeadPoint uses it to carefully monitor the quality of leads that sellers submit to the exchange. Based on buyer feedback, LeadPoint increases lead flow from quality sources and removes from the exchange poor performing sources.
LeadPoint also uses buyer feedback in our LeadClass Quality Scoring program (currently rolled out in our Credit Card Debt and Tax Debt products). The more customer feedback LeadPoint receives, the greater our ability to improve lead quality which ultimately has a direct impact on the performance of the leads that our buyers receive.
LeadPoint is confident that our policies contribute to one of the best lead buying experiences available. Because of this we continue to attract to our exchange serious lead buyers and high quality lead sellers. We encourage anyone interested in purchasing leads to click here to open an account or contact us directly at 866-832-8161 to speak with a sales person who can help you set up a lead campaign to meet your individual needs. We believe you will enjoy your lead buying experience and become one of our numerous satisfied customers.1 Comment »