<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>LeadPoint Blog</title>
	<atom:link href="http://blog.leadpoint.com/index.php/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.leadpoint.com</link>
	<description>Empowering Lead Generation</description>
	<lastBuildDate>Wed, 30 Dec 2009 00:09:02 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.3</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>LeadPoint Policies &#8211; Providing an Improved Lead Buying Experience</title>
		<link>http://blog.leadpoint.com/index.php/2009/12/leadpoint-policies-providing-an-improved-lead-buying-experience/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/12/leadpoint-policies-providing-an-improved-lead-buying-experience/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 17:57:41 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Company Information]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=342</guid>
		<description><![CDATA[A recent posting on Craigslist has provided an opportunity for LeadPoint to clarify our company payment policies, the benefit of our new Digital Ordering System, and the overall benefit of purchasing leads within our exchange.]]></description>
		<wfw:commentRss>http://blog.leadpoint.com/index.php/2009/12/leadpoint-policies-providing-an-improved-lead-buying-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Entering Lead Gen &#8211; QuinStreet IPO</title>
		<link>http://blog.leadpoint.com/index.php/2009/12/google-entering-lead-gen-quinstreet-ipo/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/12/google-entering-lead-gen-quinstreet-ipo/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 19:34:19 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[lead exchange]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[LeadPoint]]></category>
		<category><![CDATA[QuinStreet]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=316</guid>
		<description><![CDATA[If recent activity is any indicator, the lead generation industry (which did particularly well in comparisons to most other industries during the economic downturn) looks primed for strong growth in 2010.]]></description>
		<wfw:commentRss>http://blog.leadpoint.com/index.php/2009/12/google-entering-lead-gen-quinstreet-ipo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Value of Feedback in Improving Lead Quality</title>
		<link>http://blog.leadpoint.com/index.php/2009/09/value-of-feedback-in-improving-lead-quality/</link>
		<comments>http://blog.leadpoint.com/index.php/2009/09/value-of-feedback-in-improving-lead-quality/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 22:08:57 +0000</pubDate>
		<dc:creator>David LaPerle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buyer feedback]]></category>
		<category><![CDATA[credit card leads]]></category>
		<category><![CDATA[debt leads]]></category>
		<category><![CDATA[lead exchange]]></category>
		<category><![CDATA[lead feedback]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead quality]]></category>
		<category><![CDATA[LeadClass]]></category>
		<category><![CDATA[LeadPoint]]></category>

		<guid isPermaLink="false">http://blog.leadpoint.com/?p=300</guid>
		<description><![CDATA[A best-in-class recommendation system differentiates Netflix from its competitors by delivering an exceptional customer experience which contributes to higher customer retention rates. The more satisfied the customer, the more likely they are to become an advocate of Netflix, helping the company to attract new customers (through word of mouth) which in turn lowers customer acquisition costs. With the increased profits Netflix receives, it likely continues to invest in technology to differentiate itself from its competitors, further improving its recommendation system and other features that contribute to an overall excellent customer service.

Within the lead generation industry, LeadPoint has taken a leadership position in using customer feedback to improve the quality of leads sold over our exchange. 
]]></description>
		<wfw:commentRss>http://blog.leadpoint.com/index.php/2009/09/value-of-feedback-in-improving-lead-quality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
