There are two Internet data lead markets at LeadPoint. Our primary market is the real-time market. The foundation of the lead generation industry, real-time Internet data leads are what most lead buyers purchase when buying leads from tier-one lead providers. Once a consumer completes an online form and submits their information it is instantaneously sent to LeadPoint’s exchange where it is matched against lead buyer filters and awarded to the highest bidders.
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Since launching in 2004, LeadPoint has provided a single, secure and highly liquid market where lead buyers are able to purchase real-time data and consumer initiated voice leads from top direct marketers across multiple verticals. In overseeing each transaction, LeadPoint insures that the highest level of integrity exists. For the lead buyer, this means offering transparency into the likelihood that a lead will convert. For the lead seller, this means rewarding with greater payouts campaigns that historically generate higher converting leads for our buyers.

The LeadClass Quality System is the instrument that ensures integrity for both buyers and sellers. It accomplishes this by providing buyers within the ability to price their orders based on the answers to the following three performance drivers.

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With the majority of data leads sold over the LeadPoint exchange generated from Internet searches it is important (particularly for lead sellers, but also lead buyers) to pay attention to U.S. Internet search engine trends.

July 2009 total U.S. searches increased 5% over June 2009 figures, according to data from The Nielsen Company. In absolute searches this amounted to 10.5 billion searches in July versus 10 billion in June. What is interesting is that Google’s share of the total search market decreased from 66.1% to 64.8% despite the fact that Google’s absolute searches grew 3% from 6.6 billion to 6.8 billion.

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