We at LeadPoint work extremely hard to create a marketplace that successfully delivers quality leads to our buyers.  The basis for this is that happy buyers increase their orders which in turn reward the marketing sources who submit the leads into the market.

You are able to tell that your work is paying off as revenues for your company grow as a result of buyers increasing their lead purchases and sellers increasing the volume of leads they submit into the market.  It is also nice, however, to be recognized from time to time by a neutral third party.  This was the case of a recent article by Michael Ferree in his popular lead gen blog LeadCritic.  In an article called “Quality Companies do Rise to the Top,” Michael writes:

“I surveyed 4 significant lead buyers (in the mortgage space) which constantly mentioned receiving excellent quality leads from LeadPoint, QuinStreet, MortgageLoan.com  and Adchemy. I know first hand that these companies employ leaders in the space that care about the consumers’ experience, lead quality and the lead buyer. If you are in the mortgage space you should take a look at these companies for leads.”

While it was great for LeadPoint to be individually singled out, it was also exciting that one of our top lead providers, MortgageLoan.com, was recognized as well.

Up until recently, lead buyers have traditionally only been able to purchase a market blend of leads through the LeadPoint exchange.  With a market blend, if a buyer creates an order for 2,000 leads, he/she might receive 250 from Source A, 100 from Source B, 25 from Source C and so on.  LeadPoint carefully measures the quality of each lead and the quality of each of our sellers to ensure that the overall performance of the market blend meets our high standards.

Based on interest from both buyers and sellers, we have added functionality that offers greater transparency providing buyers with the ability to purchase leads directly from specific lead sources.  MortgageLoan.com is one of these sources.  They submit leads into our market blend, but we also enable buyers to purchase leads directly from MortgageLoan.com from within their LeadPoint account.  Thus, of the four sources that Michael mentioned, two of them involved LeadPoint.

Offering the ability of purchasing leads directly from specific sources is an important innovation of the LeadPoint marketplace.  It supports LeadPoint’s goal of providing greater transparency and of being a single destination for all of one’s lead buying needs.

As a single market that offers numerous lead sources, we greatly simplify the lead buyers’ efforts to test new lead sources and optimize orders based on the sources that work best for them.  Having strong partners like MortgageLoan.com who are developing strong brand recognition for their quality is important in this endeavor and we look forward to more of our strong sellers getting the recognition they deserve as they develop their own brand identity within our marketplace.

Based on Dr. James Oldroyd MIT study showing a precipitous drop in the likelihood of being able to contact and qualify a lead if not called within its first hour of origination, it would not seem to make sense to purchase aged leads (i.e., leads that are not sold in real-time).

However, from LeadPoint customer surveys (primarily within mortgage); we have found that one of our company’s most popular offerings are the aged leads from our Lead Store.  This is particularly true with individual mortgage loan officers.

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There are two Internet data lead markets at LeadPoint. Our primary market is the real-time market. The foundation of the lead generation industry, real-time Internet data leads are what most lead buyers purchase when buying leads from tier-one lead providers. Once a consumer completes an online form and submits their information it is instantaneously sent to LeadPoint’s exchange where it is matched against lead buyer filters and awarded to the highest bidders.
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