Archive for the ‘Company Information’ Category

It is nice to get recognized and to have a seller partner recognized too!

Wednesday, April 14th, 2010

We at LeadPoint work extremely hard to create a marketplace that successfully delivers quality leads to our buyers.  The basis for this is that happy buyers increase their orders which in turn reward the marketing sources who submit the leads into the market.

You are able to tell that your work is paying off as revenues for your company grow as a result of buyers increasing their lead purchases and sellers increasing the volume of leads they submit into the market.  It is also nice, however, to be recognized from time to time by a neutral third party.  This was the case of a recent article by Michael Ferree in his popular lead gen blog LeadCritic.  In an article called “Quality Companies do Rise to the Top,” Michael writes:

“I surveyed 4 significant lead buyers (in the mortgage space) which constantly mentioned receiving excellent quality leads from LeadPoint, QuinStreet, MortgageLoan.com  and Adchemy. I know first hand that these companies employ leaders in the space that care about the consumers’ experience, lead quality and the lead buyer. If you are in the mortgage space you should take a look at these companies for leads.”

While it was great for LeadPoint to be individually singled out, it was also exciting that one of our top lead providers, MortgageLoan.com, was recognized as well.

Up until recently, lead buyers have traditionally only been able to purchase a market blend of leads through the LeadPoint exchange.  With a market blend, if a buyer creates an order for 2,000 leads, he/she might receive 250 from Source A, 100 from Source B, 25 from Source C and so on.  LeadPoint carefully measures the quality of each lead and the quality of each of our sellers to ensure that the overall performance of the market blend meets our high standards.

Based on interest from both buyers and sellers, we have added functionality that offers greater transparency providing buyers with the ability to purchase leads directly from specific lead sources.  MortgageLoan.com is one of these sources.  They submit leads into our market blend, but we also enable buyers to purchase leads directly from MortgageLoan.com from within their LeadPoint account.  Thus, of the four sources that Michael mentioned, two of them involved LeadPoint.

Offering the ability of purchasing leads directly from specific sources is an important innovation of the LeadPoint marketplace.  It supports LeadPoint’s goal of providing greater transparency and of being a single destination for all of one’s lead buying needs.

As a single market that offers numerous lead sources, we greatly simplify the lead buyers’ efforts to test new lead sources and optimize orders based on the sources that work best for them.  Having strong partners like MortgageLoan.com who are developing strong brand recognition for their quality is important in this endeavor and we look forward to more of our strong sellers getting the recognition they deserve as they develop their own brand identity within our marketplace.

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LeadPoint Policies – Providing an Improved Lead Buying Experience

Wednesday, December 23rd, 2009

A recent posting on Craigslist has provided an opportunity for LeadPoint to clarify our company payment policies, the benefit of our new Digital Ordering System, and the overall benefit of purchasing leads within our exchange.

The Craigslist post is from an individual who claims to have created an account to purchase mortgage leads over our exchange, but has subsequently elected to leave the mortgage business.  The poster asserts to have provided a deposit to fund their account which still has a balance of $1,800. They go on to say that because LeadPoint does not offer refunds, they are willing to transfer this deposit at a significant savings to another party.  To accomplish this they will work with the other party to create a new LeadPoint account and then transfer the remaining funds to it.

This post has inaccuracies which LeadPoint would like to clear up.  First, LeadPoint does refund deposits made by buyers.  Upon request, we return unspent monies less a small processing fee.  Consequently, it would never be in the interest of this individual to transfer his/her deposit to another company at a “big discount.”

LeadPoint’s focus is to provide a neutral environment (akin to eBay’s exchange) where buyers and sellers of leads conduct lead transactions that generate value for both parties.  We work diligently to create best-in-class technology and processes that support this effort.  A recent accomplishment which dramatically improves the exchange is our Digital Ordering System, a first of its kind in the lead gen industry.

The Digital Ordering System provides buyers with tremendous flexibility in how they purchase leads.  With its introduction LeadPoint no longer requires deposits on new accounts.  Now, buyers simply set up payments for specific lead orders.  A buyer is still able to pre-fund an order, however, there is now an auto pay feature which charges a buyer’s credit card once his or her account balance falls below a minimum balance threshold that the buyer sets.  Thus, it is no longer necessary to pre-fund with a large sum.

When buyers create new orders, LeadPoint encourages that these test campaigns include a minimum of 100 leads.  This volume level is recommended in order to provide an accurate understanding of the performance of the leads.  Orders that are less than 100 leads simply do not provide a large enough sampling.

To assist buyers in accurately tracking and optimizing their campaigns, LeadPoint provides a rich suite of reports.  For buyers to benefit fully from these reports they need to provide LeadPoint with feedback on their leads.  Another benefit of providing feedback is that LeadPoint uses it to carefully monitor the quality of leads that sellers submit to the exchange. Based on buyer feedback, LeadPoint increases lead flow from quality sources and removes from the exchange poor performing sources.

LeadPoint also uses buyer feedback in our LeadClass Quality Scoring program (currently rolled out in our Credit Card Debt and Tax Debt products). The more customer feedback LeadPoint receives, the greater our ability to improve lead quality which ultimately has a direct impact on the performance of the leads that our buyers receive.

LeadPoint is confident that our policies contribute to one of the best lead buying experiences available.  Because of this we continue to attract to our exchange serious lead buyers and high quality lead sellers.  We encourage anyone interested in purchasing leads to click here to open an account or contact us directly at 866-832-8161 to speak with a sales person who can help you set up a lead campaign to meet your individual needs. We believe you will enjoy your lead buying experience and become one of our numerous satisfied customers.

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The Real-Time Lead Market

Thursday, September 10th, 2009

There are two Internet data lead markets at LeadPoint. Our primary market is the real-time market. The foundation of the lead generation industry, real-time Internet data leads are what most lead buyers purchase when buying leads from tier-one lead providers. Once a consumer completes an online form and submits their information it is instantaneously sent to LeadPoint’s exchange where it is matched against lead buyer filters and awarded to the highest bidders.
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