Since launching in 2004, LeadPoint has provided a single, secure and highly liquid market where lead buyers are able to purchase real-time data and consumer initiated voice leads from top direct marketers across multiple verticals. In overseeing each transaction, LeadPoint insures that the highest level of integrity exists. For the lead buyer, this means offering transparency into the likelihood that a lead will convert. For the lead seller, this means rewarding with greater payouts campaigns that historically generate higher converting leads for our buyers.

The LeadClass Quality System is the instrument that ensures integrity for both buyers and sellers. It accomplishes this by providing buyers within the ability to price their orders based on the answers to the following three performance drivers.

1. Targeted – Is this consumer a good match for my product?
2. Intent – How interested is the consumer in my service and how likely is he/she to transact?
3. Contactablity – Will I be able to contact this consumer?

Targeted – Consumer targeting can be as simple as differentiating a refinance lead from a home purchase lead or as detailed as using demographic trends to determine the consumer’s potential value. At LeadPoint, we provide the lead buyer with the ability to filter and price using our industry leading online ordering system. This allows consumer attributes to command appropriate levels of pricing, while offering lead buyers the option to target a segment of the population that is the best match for their service.

Intent – Given two virtually identical consumers from the same demographic segment, what makes one more valuable than the other? One factor is the intent of the consumers. Different marketing campaigns depending on their copy and how they go about targeting consumers generate varying degrees of consumer intent. In order to rate a marketing source for consumer intent, the LeadClass algorithm considers several factors including: historical lead return rate, buyer conversion metrics and feedback from a random sampling of the leads by our quality and compliance group.

Contactability – Ultimately, if you can’t get in contact with a consumer, you can’t convert the lead. As even good sources may occasionally have visitors that don’t provide their actual contact information, the LeadClass algorithm utilizes data from TargusInfo as well as other proprietary databases to provide a real-time indication of the authenticity of the consumer’s contact information.

By providing answers to the questions above, the LeadClass algorithms provide lead buyers with actionable ways to filter by quality. Using LeadClass Scores, a buyer can create an order with distinct pricing based on segmentation filters and quality bands. Each quality band has a unique auction-pricing floor which allows the buyer the opportunity to choose between higher converting/higher priced leads or lower converting/more economically priced leads. These pricing floors translate back to the marketers who receive lead payouts directly related to the performance of their leads.

LeadPoint actively uses LeadClass Scoring in our Credit Card Debt and Tax Debt data products.