For those of you unfamiliar with Kaizen 改善, it’s a Japanese philosophy focused on continuous improvement. It’s a philosophy that LeadPoint embraces as part of a continued effort to enhance the quality of leads that flow through our market. In keeping with this philosophy, over the last few months we have been improving the measurement protocols used to evaluate each lead that lead sellers submit to each LeadPoint market.  Our efforts were rewarded with some eye opening results.

Online lead generation is inherently a numbers game. Visitors click on an ad. Some of them fill out the form. Others leave. Some visitors convert to actual sales and others don’t provide their real phone numbers. This disparity is the backbone of lead gen.

Some sources have always provided better results than others. We’ve worked diligently to improve our ability to grade leads and sellers effectively.  We’ve learned a lot, some of which we suspected all along and some of which surprised us greatly.  The most shocking discovery was the level of energy some companies will exert to commit what is best described as nothing other than egregious fraud. Our new market monitoring processes have allowed us to quickly identify and remove these bad actors and to refund affected lead buyer funds in a timely fashion.

As a by-product of our efforts and innovations, we have been able to ensure that both valued constituents of our marketplaces can continue to thrive. Our lead buyers can buy with the assurance that they are purchasing a “top shelf” product that yields industry leading conversion metrics. This renewal of confidence in the market resulted in our trusted, quality marketing partners once again capturing top returns on their marketing dollars.

Standing at the doorstep of an exciting 2009, LeadPoint reaffirms its pledge to practice a quality focused Kaizen in our pursuit of attaining market Nirvana, a trading platform where both sides of the model achieve a state of blissful return on investment.