LeadPoint Blog

When I brought LeadPoint to market I wanted to innovate the world of lead generation by providing more value to the companies doing the heavy lifting: Those aggregating eyeballs and those acquiring customers.

It has been a challenging journey, bringing the model to market ensuring we address all the issues in an efficient manner. We put extraordinary emphasis on the black cloud that is raining on the click world and is imminently moving towards lead generation— fraud. It certainly was a challenging question, “How do we protect our customers from fraud?” We have addressed the issue through our systems and processes to ensure the integrity of lead flow through the LeadPoint Lead Exchange. But hey, the FBI system gets hacked every once in a while, so can my system provide 100% protection? Unfortunately the answer is no, but 99.999999% is good enough. So we rolled out the platform, but I still wanted to address the 0.000001% which technology could not address. I elected to take the most aggressive stance possible through a business component: Indemnification. Our contracts indemnify buyers against potential exposure from the leads through our market, achieving our promise that every exchange is protected, as well as fair and equitable.

Many stringent legal teams of buyers on the exchange have said that LeadPoint has the most favorable buyer contract out there. I’ve been told “indemnifying buyers for consumer and/or FTC action is unheard of.” Well it was, but no one operates like LeadPoint.

Two years later I find myself in the situation where a consumer has filed a complaint against over a dozen lenders, two of whom are participants in our exchange. So LeadPoint stepped up to defend and indemnify these two buyers and is conducting its own investigation through SecureRights, our consumer protection arm. We have protected our buyers and have engaged the consumer to clear the matter. It is my hope, that the black cloud dissipates prior to reaching our doorstep; it appears that it may.